WORK IN GROUP #3

GLOBAL ELECTRONIC COMMERCE AND COLLABORATION

WORK IN GROUP #2

APP MY BUSINESS

WORK IN GROUP #1

                                            VALUE CHAIN 

PRACTICE #3 y #4

TRIP CASE

PRACTICE #2

                           INFOGRAPHIC OF ZOHO CRM

PRACTICE #1

OLX

EXTRACLASS #8

EXTRCLASS #7

EXTRACLASS #6

EXTRACLASS #5

EXTRACLASS #4

EXTRACLASS #3

EXTRACLASS #2

EXTRACLASS #1

INTRACLASS #15

TOPIC:  Evaluation of partial. 

OBJECTIVE: Evaluate knowledge acquired in the course. 

DEVELOPMENT

TEST #1

RESULT: Aplication of the partial test.

TASK: View the practical case: Los dabbawalas de Mumbai.

INTRACLASS #14

TOPIC: E-Business Strategies.

OBJECTIVE: Analyze techniques and strategies to improve a business design.

DEVELOPMENT

 ENHANCEMENT OF E-COMMERCE WEBSITES WITH SEMANTIC WEB TECHNOLOGIES

• PURPOSE: 

It is to investigate in relation between the improvement of the descriptions of the text of the product with semantic annotations and the perception of the satisfaction of the consumers.

• FACILITATES: 

The assignment of meaning to the data published on the internet by all kinds of computer applications, labels, semantic and ontological metadata.

• ALLOWS: 

The interaction of the user with the network enters a new dimension and for many experts constitutes a leap to web 3.0.

• ACHIEVES:

A better positioning in front of the competition since when adding fields of information enriched the computers capture the meaning behind the text and can help the consumer to access information that interests them, thus improving the research experience.

Result:

Application of important strategies for the e-comerce about the identity of the product and strategies that help the electronic businesses of the companies.

INTRACLASS #13

TOPIC: Strategies to consider for e-business development.

OBJECTIVE: Analyze the evolution of competitive advantages.

DEVELOPMENT

The development of a competitive advantage has 3 types of vantajas that are:

• The cost advantage
• The advantage of product differentiation and
• The transaction advantage

These have their own characteristics:

• They provide personalized attention
• Specific and particular support to each client
• They collect information from prospects and clients
• Manage the delivery of products or services
• Generate the preferences of prospects and customers
• Generate quotes and billings
• Execute advertising campaigns
• Your documentation is shared and centralized in a database.

Result:

Identification of the competitive advantages for the application in tourism.

INTRACLASS #12

TOPIC: Organizations that learn.

OBJECTIVE: To analyze strategies and disciplines for continuous improvement.

DEVELOPMENT

ORGANIZATIONS THAT LEARN

• Five Disciplines

- Personal Domain.

- Team learning.

- Mental models.

- Shared vision.

- Systematic thinking.

• Information systems

Elements:

- Information entry.

-Exit of information.

- Processing: sort, order, calculate, feedback.

- Entities: Suppliers, customers, regulatory agents, shareholders and competitors.

Business processes

- Administration of the supply chain.

- Businesses Administration.

- Customer administration.

- Knowledge management.

- Collection and storage of data.

- Transforms into a Business system.

- Distribution.

- Planning.

- Coordination.

- Control.

- Decision making.

The Information Systems seek to integrate: organizations, technologies and administration.

• Information Subsystems

1. (TPS): Transaction Processing Systems.

2. (KWS): Systems of work of knowledge.

3. (DSS): Support Systems for Decision Making.

4. (MIS): Management Information System.

5. (ESS): Executive Support System.

Result:

Application of the information systems that an electronic business has to take advantage of the knowledge about its clients and based on that, make decisions.

INTRACLASS #11

TOPIC: Web Apps.

OBJECTIVE: Practice with web applications.

DEVELOPMENT

TRELLO

Trello gives you a perspective of all your projects, at work and at home.

Whether it's managing a team, writing an epic script or making the shopping list, Trello is the partner you need to carry out the tasks and get organized.

With Trello you can:

• Create boards to organize any project you are working on.

• Use them alone or invite colleagues, friends and family to collaborate.

• Customize workflows for different projects.

• Add to-do lists on cards.

• Assign tasks to yourself and your collaborators.

• Make comments about the different elements with your friends.

• Attach files from Google Drive and Dropbox.

• Upload photos and videos.

• Respond to comments from Android Wear.

 

EXAMPLE:

RESULT

Practical exercise using the web app to create a working group of a company.

TASK

Practice with the Tripcase App.

INTRACLASS #10

TOPIC: Business processes and information systems.

OBJECTIVE: To make a summary about the business processes and information systems.

DEVELOPMENT 

BUSINESS PROCESSES

AND INFORMATION SYSTEMS












Result: 
Knowledge acquired through a summary about business processes and information systems.

INTRACLASS #9

TOPIC: Consumer psychology.

OBJECTIVE: Analyze the behavior of the consumer before a sale or demonstration of a product.

DEVELOPMENT

Types of Motivation

- Intrinsic: arises within the subject.

- Extrinsic: it is stimulated from the outside.

- Reasons learned: acquired by influence.

- Motives not learned: hunger, thirst, rest.

- Combined reasons: need for contact welfare.           

Personal Influences

- Motivations.

- Beliefs.

- Personality

Social Influences

- Culture.

- Sociodemographic profile.

- Social class.

- Reference groups.

Result:

Application of consumer motivations in e-business strategies for an organization.

INTRACLASS #8

TOPIC: Basic principles and consumer psychology.

OBJECTIVE: Analyze to the environment and technological.

DEVELOPMENT

CONSUMER PSYCHOLOGY

• Empathy and importance: The administrators and staff of tourist establishments must provide security and confidence to users, thinking about their benefits and comfort.

-Brainstorm should be done.

-It must be built on the ideas of others.

• Physiology: people who only seek to satisfy their basic needs such as eating or sleeping.
• Security: people who prioritize their security before what represents the investment of the service.
• Affiliation: loyalty of users by tourist establishments.
• Recognition: people who associate or group in clubs to obtain recognition or status.
• Self-realization: people who seek their emotional or intellectual satisfaction regardless of the money they represent.

Result:

Analysis of the use of Internet service in the country and consumer psychology.

INTRACLASS #7

TOPIC: Apps Web. 

OBJECTIVE: Analyze the operation of web app in the context of tourism.

DEVELOPMENT

GOOGLE MY BUSINESS

Show the world your business hours on Google Search and Google Maps. With Google My Business, you can verify your business information, manage customer reviews, get personalized statistics on how customers interact with your online business and develop your brand.

- Update the name, address and business hours of your company.

- Upload photos of your company.

- Manage and respond to the opinions of customers.

- Get personalized statistics on how many users are looking for your company and where they do it.

- Receive notifications when customers are talking about your company.

- Manage multiple locations from a single panel and also invite other users to manage your tab.

Permit notification

- Location: You need to use your current location as the location of your company.

- Contacts: You need to automatically complete the email addresses when you invite other users to manage your file.

- Storage: You need to access the photos taken at the location of your company.

Result:

Practical exercise of the use of web sites in the field of tourism.

INTRACLASS #6

TOPIC: Basic principles of e-business. 


OBJECTIVE: Analyze the factors that influence e-business. Analyze the web consumer psychology.


DEVELOPMENT

-Basic principles

• Tangibility and Distance
• Trust and Security
• Boom and Motives
• Psychological Factor

- Levels

1. experimentation: shopping online.
2. Integration: dissemination of the online shopping experience.
3. Transformation: the online shopping experience is adapted as a normal consumer process.

- Business Intelligence

Business Intelligence is the ability to transform data into information, and information into knowledge, so that the process of decision making in business can be optimized.

- Distortion impact

It is a trend that leads to a change of power in the market and this happens from some established players to other emerging ones.

- CRM 

RESULT

Application exercise of apps that help the development of tourism.

TASK

*Use the Custom Restaurant Menu application.

*Sign up for the ZOHO CRM app.

INTRACLASS #5

TOPIC: Introduction to Blogger.

OBJECTIVE: Use to application in laboratory.

DEVELOPMENT

- Eviroment
- create post
- create labels

RESULT
My blog

TASK
Use blogger for the class.

INTRACLASS #4

TOPIC: E-Business matrix and value chain of the hotel and tourism.

OBJECTIVE: Review the examples proposed in class about the e-business matrix. 

Make an example of the value chain of a restaurant.

DEVELOPMENT

• E-Business matrix.

The e-business matrix is ​​the business relationship that has an e-business model that is applied to a business and determines how it is working and how it makes its sales; depending on the parties that make or interact in a transaction.

Source: Wilmer Illescas Espinoza's Slides Show (E-Business)

• The value chain.

"The value chain is the sequence of activities carried out by the company to design, produce, sell, distribute and support its products. In turn, the chain is part of a larger value system ".According to Ventura Victoria. "The value chain is a methodological instrument for the internal analysis of the company, which allows us to partition the company into separable activities and, in this way, know how that activity contributes to achieving the desired objectives" 

INTRACLASS # 3

TOPIC: Origin and evolution of E-business (E-Business Strategy).

OBJECTIVE: Know about the origin and evolution of E-Business. 

                         Analyze the steps of an e-business strategy.

DEVELOPMENT

Steps to formulate an e-business strategy

1. Think
2. Understand
3. Fefine
4. Design
5. Build
6. To project
7. Accompany

Source: Wilmer Illescas Espinoza's Slides Show (E-Business).

RESULT

Use of the steps of the e-business strategy for a tourism business.

TASK

* Investigate the hotel chain of values.

* Make examples of the Porter matrix.

* Make a sale of an item on the OLX page.

* Write in a 50 words name of the Because OLX can help tourism and take charge of payment plans.

RESOURCE

Slides Show

INTRACLASS #2

TOPIC: Origin and evolution of E-business.

OBJECTIVE: Know about the origin and evolution of E-Business.

DEVELOPMENT

- Beginning ’95: Since 1992, when the Internet did not allow much more than sending and receiving e-mails, downloading software with FTP or chatting, and its use was the privilege of those who had a relatively extensive knowledge of computers, until now, the Internet has experienced an exponential growth in all aspects: utilities, users, ease of use, comfort, etc.

- Business Model: Creation of a totally digital market. The transactions of purchase, sale and payment are made by the web, so a physical structure is not necessary.

- Support Technology: Appearance of the hypervinvulus.

Source: Wilmer Illescas Espinoza's Slides Show (E-Business).

- Cycle: The processes of the company, redesigned according to the help of the new strategy, are integrated by systems of workflow, which facilitates automation of work flows between processes.

Source: Wilmer Illescas Espinoza's Slides Show (E-Business).

RESULT

Evolution of business thanks to the help of technology, since the creation of the hyperlink.

TASK

* Look for an application with citizen science that helps the Hospitality and Tourism.

* Which is a responsive system

RESOURCE

Slides Show