INTRACLASS #13

TOPIC: Strategies to consider for e-business development.

OBJECTIVE: Analyze the evolution of competitive advantages.

DEVELOPMENT

The development of a competitive advantage has 3 types of vantajas that are:

• The cost advantage
• The advantage of product differentiation and
• The transaction advantage

These have their own characteristics:

• They provide personalized attention
• Specific and particular support to each client
• They collect information from prospects and clients
• Manage the delivery of products or services
• Generate the preferences of prospects and customers
• Generate quotes and billings
• Execute advertising campaigns
• Your documentation is shared and centralized in a database.

Result:

Identification of the competitive advantages for the application in tourism.